Search Engine Optimization (SEO) is a process through which we can make our website more popular toward search engines. The ultimate result of Search Engine Optimization would be more traffic to the site and increase the rank of the website in search engine.
SEO is not a small thing as the word looks like. This small word contains a lot of value for a website. But since this article contains basic knowledge about SEO, we will talk about the core things of SEO. Because if our base knowledge is strong it will make the SEO more easier in future.
Basically there are two parts of SEO, those are "Onpage Optimization" and "Offpage Optimization". Onpage optimization works inside the website and offpage optimization works building links with other websites.
:: Onpage Optimization: Onpage Optimization emplies with tweaking inside the page. First of all we need to create our webpage header, title and links related to our main keywords. Now we also need to change or create the anchor tag of any image related to the main keywords.
:: Offpage Optimization: Offpage Optimization is all about building links with other websites. The easy way to building links is submitting links to the popular link directories and other free directories. There is also another shortcut way to increase link popularity or increase the Page Rank, that is we can rent links to the websites those have high Page Rank (PR). This will help us to increase our PR and also index in google and other popular search engines in a shorter time.
By doing Search Engine Optimization we will be able to increase out site traffic. These traffics are the real traffic for you, real traffic in a sense that they made search related to your keywords. They are the people who really interested to visit the site. So, we can say that Search Engine Optimization is the best way to increase site value to the visitors and thus we can generate more revenue.