Search engine optimization is about making your site in such a way that it will rank higher in the search engines. A website that's optimized for search engines can reap huge benefits on to your website and your business's. A recent Forrester Research report showed that 80% of web surfers discover the new sites that they visit through search engines. Include your most important keywords both in the title and the description you submit to the ODP with perfect descriptions and titles.

There are various areas of page optimization for Google search engine

Title: Title Tags are a very important guide for all search engines in determining what is in the content of a specific web page. You will find the title tag in the head section of the source code along with your Meta description tag and Meta keyword Tag. We feel that title tags should span no less than six words and no more than twelve which result in about a range of fifty to eighty characters, this includes spaces, hyphens, commas, etc.

Keyword Density: keyword density is the ratio of the word that is being searched for, ie the keyword, against the total number of words appearing on a given web page. There are a few techniques you can choose that were carefully researched by experts in the SEO business.

Link Popularity: Link Popularity refers to the number of hyperlinks pointing to a webpage. The higher a webpage's link popularity rating the better, as most major search engines consider link popularity as an important factor in determining a webpage's relevancy in its search rankings.

Blogging: Weblogs can be used as a way of providing current up to date content on an existing website or can be used as a website on their own. Most importantly Blogs allow for easy visitor interaction, whereas websites generally don't.

Search engine optimization services encompasses a number of skills which come together to provide all the required ingredients for a website to rank high on the major search engines and directories for a chosen search term or terms.

Increasing your site's ranking in the search engines can dramatically increase the traffic coming to your website. Having your site rank in the top three slots for several highly searched key words can mean huge revenue for you. How did the top ranking spots get there? Is this something you can pay for? The webmasters who have the top ranking sites have worked hard to get there. They have kept up with SEO techniques and edged out over the competition every time.

The most important aspect of your website is content. Without informative content users will quickly exit your site and not come back. Having tons of quality content on your site's pages is a great way to develop visitor loyalty. By having returning visitors you will also increase your conversion rate because many people do not buy on their first visit. Content will get your pages ranked higher than similar pages with less quality content.

Once you have some good content on your site you will need to get some incoming links. Email other webmasters and ask if they would be willing to trade links. The more links your have coming to you from related sites the higher your page rank will be. Steer clear of link exchanges and link farms. These are being overused and the links you receive are usually worthless because those same sites link to thousands of others. Some search engines even penalize you for using these programs.

If your budget allows, pay for inclusion to a high page rank directory. I have heard stories of people who have gone from a PR 0 to a PR 5 in as little as two months just from getting listed in a high ranking directory. These directories also have lots of visitors so having a listing would also be good for increasing traffic to your web site.

Remember that increasing your site's page rank cannot be done overnight. It is a work in progress that will take a few months of hard work to get ranked highly. However, it is very much

Part of having a cohesive blog design is to choose one or two fonts and two to four colors and stick with them on your site. The best looking sites are minimalist in design. A site that has too many different types of fonts and colors on it just looks unprofessional.

It is also helps to choose colors that suit your subject areas. Cooler colors such as blues and grays tend to suit blogs that are of a technical, political or authoritative nature. Warmer colors seem to suit more casual subjects. For instance a pink and yellow themed site is more suited to a blog about baby showers than it is to a rant about human rights abuses in Africa.

In general the smaller and more classic your font is, the more it implies authority and respect. An example is Times New Roman or Bookman. Arial, Verdana and Helvetica are middle of the road fonts that are offered with most blog templates as a standard font. The shorter, squatter and larger the font, the less professional your blog will look.

Additionally it is best to stick with fonts that most people would have on their computers. Keep in mind that if a computer cannot read a font it will put your site on a default font so it can be read. This can knock your layout out of alignment and give it an unattractive appearance on other people's computers. Fonts that any computer can read include Arial, Verdana, Times Roman, Times New Roman, Georgia, Palatino and Tahoma. Keep your layout as simple as possible to avoid distortion of it on other people's computers as well.

One warning is to stay away from the black hat SEO technique of making your keywords the same color as a web page. The search engine spiders are on to this technique and will penalize your site for it.

The main issue for new webmasters is how to improve search engine ranking. Below are some ways to get one way links to your website.

Link Directories:

Link directories are the best way to start off, if you are trying to improve ranking. Some link directories provide free one way links while others might ask you for a reciprocal link. You can have a dedicated webpage in your website to provide reciprocal link to these directories. Submitting to link directories manually is a time consuming process. You can either outsource this task or use any of the manual submission service. For the list of free one way link directories, click here.

Article Directories:

Another method to improve your search engine ranking is by submitting articles to article submission directories. This is the best way, but of course the possibilities are limited based on your imagination and time. If you are article is good, you can get a heaps of inbound links from other websites as well. You are distribute your content for free and this way you can have others link to your website.

Testimonials:

If you see any upcoming product or service related to your website then you can write testimonials about their service/product (Of course, only if your are satisfied) and email them. The testimonials should have an inbound link to your website in the signature section. This is a win-win situation for both the service provider and you.

Posting in Forums/Blogs:

This is an easy way to boost your website traffic. But, the benefits are only minimal. You can post a comment or answer questions asked in forum and mention your website in the signature link. Most of the forums and blogs have "nofollow" attribute applied to links in comments, so your time might be wasted just being unaware of this. But, you can see in the forum terms and conditions whether they have got that applied. This will help you to invest your time accordingly.

It is every website aim to be on the top of the search engines results. Websites usually wanted to be in the first or second page of the search engines results.

Every websites aim this because the search engines are the no.1 provider of targeted website traffic. Those websites that are on the top of SERPs are the websites with high ranks and great quality content.

Now, you may be asking why they are on the top rank on the search engines, they are on that certain position since they have used web marketing strategies other than having original content. So if you wanted to be in that position as well, better to start doing the web marketing strategies too. Right after working some changes on your website, you have to wait until you have been indexed by the search engines.

Now, there are certain ways for you to consider in order to be ranked on the top of the search engines.

Stop tricking the search engines. Search engines can recognize if you are doing tricks on them. Use the right strategies and stop tricking; besides the search engines can penalize your website for tricking them.

The better thing to do is optimize your page title. Page title is the heading of the page which is usually at the top of your browser's window. The page title should be related to your website page. Every pages of your website should have original and exceptional page title. Having an exceptional page titles will enhance the chances of each pages to be indexed appropriately. Each pages must have original and exceptional page title, so the search engines can indexed each of them, because if each pages have the same title, search engines would think that the pages are just the same and wouldn't index them. So it is wiser to make each page title exceptional and unique.

Next thing to do is optimize your Meta tags. Meta Tags are the information you put in the HTML header of a web page. These give information to the search engines and that information is only visible to the search engines and not to the users. So in order for you website to be rank well in the search engines, optimize the Meta tags particularly the keyword and description tags.

Another way in order to be rank well is to establish internal links. Search engines can read html links remember. So to obtain a great indexing to each of the pages of your website, it is better to include a site map page. In doing this, it will allow the search engines to go to every page of the website.

Now, if you really wanted to see your website to be rank on the top, it is wiser to take these ways into consideration, and take them now. Start optimizing your website, in order for you to see wondrous results soon.

Make sure that you stop tricking the search engines, optimize each of your page title, use unique ones, optimize you meta tags, again use unique ones, and establish internal links, in doing all these will soon come up to be in the top rank, and your business will be a successful one.

Every SEO "expert" will give you an array of different answers about what you need to do when it comes to implementing some sort of search engine optimization strategy.

But all the various techniques, suggestions, and urban-legends boil down to three main tactics. These are as follows:

(1) Link Cultivation. Ensuring that you have a large number of high quality (meaning: objective and credible), third-party links to your site. To achieve this, as a practical matter, your site needs to have usable, high quality, and useful content.

If there's not good content, why does anyone want to link to your site?

(2) Site Structure. Making sure your site is easy to navigate and that links between pages are clear and easy to understand goes a long way toward making your site "search-worthy".

Also, making sure that key elements of your site are in readable text (instead of Flash, or graphic images) is very important.

(3) Keywords. You have to do your homework. For your business and market what are the optimal keywords to find your site? You can find these using various tools available from folks like Overture, Wordtracker, or Google, but wherever you get them, use them on your site and use them prominently.

Search engine optimization requires optimum keyword-rich copywriting and page-tagging. Do ensure that the keywords you choose are appropriate for your market. If you select inappropriate keywords, your site will attract unqualified and irrelevant users.

Search Engine Optimization (SEO) are methods that aid in the improvement of a website's ranking in the listings of search engines. There are different kinds of listings that are displayed in the results pages of search engines, such as paid inclusion, pay-per-click advertisements, and organic search results. Utilizing SEO can increase the quantity of site visitors that acts on the activity that the site intends.

So what are the techniques that advertisers must employ to maximize their optimization and garner the site activity and profits that they seek? Here are some of the most useful ones.

1. Title tags should be written in a creative way. It should be created with the strongest keyword targets as the basis. It is the most important tag of a web site when it comes to optimization. The specific keyword of the web site that is being optimized should be the one that is placed in the title tag. It goes without saying that every site should have its own title tag. 2. Carefully select the words and phrases to be assigned to Alt tags. Alt tags are not really mandatory, but they are provided for text browsers because images do not get displayed in web browsers, and it is the Alt tags that give information to the users about its significance. The rule in Alt tags is fairly simple: only key phrases or key words should be put in Alt tags, overdoing may cause a site to disappear in search results or get banned from it indefinitely.

3. Manage keyword density. Keyword density is the percentage occupied by keywords or keyword phrases in a web page. Ideally, keywords are used once in the title tag, the heading tag, and in bold text. Keywords should be placed at the top of the page, and phrases can be inserted in every paragraph, depending on how long the paragraph is.

4. Determine the appropriate page size for the site. Speed is a vital element to the success of a site, and it important to both online visitors and the search engines. It is recommended to limit web pages under 15K.

5. Create rich themes for the pages. Search engines are increasingly getting particular about themes. Content should be created as often as possible, and the pages should be maintained to 200 to 500 words. The content should be created in relation to the market, and should be linked to the other related content present on the site.

6. Make the site's design attractive to the viewer. All efforts in optimization will be in vain if the site is poorly designed and if its contents are hard for viewers to read. There should be more text content than HTML content in the web site. Viewers should be able to use the pages in all major browsers. It should be noted that most search engines veer away from JavaScript and Flash.

7. Stay away from the bad techniques. Utilizing them could get a site blacklisted from the search engines. Spamming is a no-no, and the following techniques are considered spamming: doorway and identical pages, tiny or invisible text, cloaking, usage of keyword phrases in author tags etc.

Advertisers should keep in mind that simplicity is the basis of a successful SEO campaign. Sites should be easy for viewers to locate, follow, and read, and should contain relevant content. Following the techniques above will prove worthwhile for site owners in the future.

Search Engine Optimization (SEO) is a process through which we can make our website more popular toward search engines. The ultimate result of Search Engine Optimization would be more traffic to the site and increase the rank of the website in search engine.

SEO is not a small thing as the word looks like. This small word contains a lot of value for a website. But since this article contains basic knowledge about SEO, we will talk about the core things of SEO. Because if our base knowledge is strong it will make the SEO more easier in future.

Basically there are two parts of SEO, those are "Onpage Optimization" and "Offpage Optimization". Onpage optimization works inside the website and offpage optimization works building links with other websites.

:: Onpage Optimization: Onpage Optimization emplies with tweaking inside the page. First of all we need to create our webpage header, title and links related to our main keywords. Now we also need to change or create the anchor tag of any image related to the main keywords.

:: Offpage Optimization: Offpage Optimization is all about building links with other websites. The easy way to building links is submitting links to the popular link directories and other free directories. There is also another shortcut way to increase link popularity or increase the Page Rank, that is we can rent links to the websites those have high Page Rank (PR). This will help us to increase our PR and also index in google and other popular search engines in a shorter time.

By doing Search Engine Optimization we will be able to increase out site traffic. These traffics are the real traffic for you, real traffic in a sense that they made search related to your keywords. They are the people who really interested to visit the site. So, we can say that Search Engine Optimization is the best way to increase site value to the visitors and thus we can generate more revenue.